The Lotteries and Gaming Authority has joined forces with Malta Enterprise to participate in the 21st edition of the ICE – Totally Gaming event, the most comprehensive international gaming exhibition that is held annually in London.

Held between January 25th and 27th, ICE is the only expo that covers the entire spectrum of gaming in all its many forms, attracting around 20,000 industry professionals who gather from all over the world to visit the event.

More than 400 exhibitors from the international betting, bingo, casino, lottery, mobile, online and street gaming sectors showcased their offering in a 20,000 square metre area in this year’s event, which also included seven conferences on gaming innovations during the three-day programme.

Local service providers and operators were also present during ICE, some of them also exhibiting their services with a stand. Indeed, more than 50% of the remote gaming exhibition area was occupied by companies operating in Malta exhibiting their services.

ICE has provided manufacturers and creators with the finest marketplace for their products and services. It has also provided industry professionals with direct access to everything that will enhance and grow their business by bringing together industry regulators from around the world.

Malta Enterprise, which was participating in this specialised event for the first time, received several enquiries on trade and investment opportunties and fiscal incentives that the country offers.

“We have joined forces with the Lotteries and Gaming Authority under the ThincMalta umbrella in order to strengthen our efforts to actively promote trade and investment in Malta. During the event, we registered considerable interest in Malta and our personnel were also on hand to respond to any queries that visitors had,” said Alan Camilleri, Malta Enterprise’s executive chairman.

As the regulators of the online gaming operators, the Lotteries and Gaming Authority has been participating in this event for the past seven years.

Mr Reuben Portanier, CEO of LGA commented “Malta’s presence at this important event in the gaming calendar was key as it provides industry stakeholders the opportunity to obtain information from the Lotteries and Gaming Authority on Malta’s regulatory regime, whilst information on the economic and market structures could also be obtained through Malta Enterprise. The interest was extremely high showing how vibrant the Maltese regime is, whilst the LGA officials held an astonishing 160 meetings over three days, excluding visitors who were present on the stand.”

The Maltese High Commissioner in London, Mr Joseph Zammit Tabona also attended the exhibition halls and visited the Maltese exhibitors. He commended the new concept that local authorities join forces together to offer services to foreign clients and praised the very high standard of the Malta Pavilion.